The Twenty-First-Century Media Industry2010
Economic and Managerial Implications in the Age of New Media
by John Allen Hendricks
The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
— from OpenLibrary
1 edition at OpenLibrary