Fashioning Memory2015
vintage style and youth culture
by Heike Jenss
The valuing of old clothes as vintage and the recollection of the sartorial past, whether through second-hand consumption or the wearing of new old-fashioned clothes, has become a widespread phenomenon. This book illuminates sartorial and bodily engagements with memory and time through the temporal and nostalgic potency of fashion, and what this means for contemporary wearers. Based on in-depth ethnographic research including participant observation and interviews with sixties enthusiasts in Germany, who relocate British mod style into the twenty-first century, Jenss examines the practices and experiences that are part of the sartorial remembering of the sixties, from hunting flea markets and eBay, to the affect of material and mediated memories on vintage wearers. Jenss offers unique...