Public Service Broadcasting 3. 02015

"The digital media environment is characterized by an abundance and diversity of content, a multiplicity of platforms, new modes of content production, distribution and access, and changed patterns of consumer and business behaviour. In diverse ways, these have challenged the traditional model of public service broadcasting (PSB). This book explores whether and how PSB should adapt to reflect the conditions of the digital media environment, so that it can effectively and efficiently continue to serve its public mandate in an environment of technological complexity and change. The book draws on the rich literature in media and communication science on media governance as well as evolving cyberlaw discussions, at the same time taking into account and feeding back to other broader global...