As Seen on TV1994
the visual culture of everyday life in the 1950s
by Karal Ann Marling
The cake in kitchen, the house in the suburbs, Mamie in her mink stole, Elvis in his pink Cadillac. It was America in the 1950s, and the world was not so much a stage as a setpiece for TV, the new national phenomenon. It was a time when how things looked - and how we looked - mattered, a decade of design that comes to vibrant life in As Seen on TV. This book captures a visual culture reflecting and reflected in the powerful new medium of television.
Looking closely at a number of celebrated instances in which the principles of design dominated the public arena and captivated the popular imagination, Karal Ann Marling gives us a vivid picture of the taste and sensibility of the postwar era.
From Walt Disney's Wednesday night TV show, the leap was easy to his theme park, where the wildly...