Inside the Tornado1995
marketing strategies from Silicon Valley's cutting edge
by Geoffrey Alexander Moore
Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.
— from OpenLibrary
7 editions at OpenLibrary