Understanding the Indian voter2015

"The Bharatiya Janata Party's (BJP's) historic victory in India's 2014 general election prompted declarations of a watershed in the behavior of the Indian voter. Upon closer inspection, the reality is more nuanced. On some parameters, such as voting based on economic and ethnic considerations, there were indeed discernible changes. However, the empirical evidence suggests these shifts were well under way before 2014. In other areas -- namely, support for regional parties, dynastic politicians, and candidates associated with criminal activity -- contemporary voters demonstrated much greater continuity with the past"--Publisher's web site.