Designer politics1995
how elections are won
by Margaret Scammell
This is the first book to offer a serious historical examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and governance.
Its primary focus is party and government communications in the Thatcher era and beyond, up to and including the 1992 general election. It argues that Thatcher, despite her image as the resolute politician, pioneered marketing techniques and concepts which have since become standard practice.
Designer Politics looks at the historical engines of growth of commercial salesmanship in politics. It explores how political culture and conduct have been affected by the phenomenon and to...