Nudge2008
Improving Decisions About Health, Wealth, and Happiness
by Richard Thaler
Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.
— from OpenLibrary
17 editions at OpenLibrary